Improving the quality and cost-effectiveness of publicly financed health care
Highlights from the 2008 Long-Term Care Partnership Summit
The Long-Term Care Partnership Summit held in July 2008 brought together representatives from 18 states involved in the Long-Term Care Partnership Expansion Project to discuss current issues in Partnership program implementation. The Summit was hosted in conjunction with George Mason University and the Long-Term Care Education Foundation, which conducted the portion of the meeting that brought together states and insurance industry partners.
Selected presentations from the state-only part of this two-day event are below.
Keynote: Positioning the Partnership
Mark Meiners, PhD of George Mason University addressed the current Partnership expansions in context with the program's history and the current policy environment. His presentation focused specifically on issues of product design, marketing and messaging the Partnership to "middle-middle" income consumers most likely to benefit from these policies.
Mark Meiners, George Mason University
Promising State Outreach Efforts
Educating consumers about the availability and benefits of Partnership policies requires various outreach techniques. Presenters from states with active Long-Term Care Partnership programs shared their materials and techniques for successful consumer outreach.
Direct Marketing to Consumers
One possible way for states to reach consumers is through the use of direct mail strategies that engage agents and brokers in outreach. Presenters discussed the direct marketing approach in one state and perspectives on the policy issues that have been raised about direct marketing techniques.
Partnership Cost Effectiveness
One of the major goals of the Partnership is to provide fiscal relief to state Medicaid programs. Presenters discussed how Partnership programs may affect state Medicaid budgets, how policy design may influence cost effectiveness, and options for states to measure Medicaid savings resulting from Partnership programs.
Other Partnership Issues for States
A number of additional implementation issues were discussed in this final presentation, including reciprocity, agent training, and Medicaid eligibility.