Lorie Martin, vice president of communications at the Center for Health Care Strategies (CHCS), leads national efforts to promote opportunities to improve care delivery and health outcomes for people served by Medicaid. Through more than 20-plus years’ experience guiding strategic health policy focused communications, Lorie has deep expertise tailoring policy and operational messages, and devising dissemination strategies to effectively reach relevant state and federal agencies, health plans, providers, and community-based organizations.
Under Lorie’s oversight, CHCS has earned a reputation for clear and targeted dissemination, including a broad range of highly regarded briefs, blog posts, technical assistance tools, case studies, toolkits, and resource centers. She has extensive experience in online communications strategies, including website design and content development; social media engagement; electronic outreach campaigns; and an ongoing national webinar series on Medicaid payment and delivery reform innovations. In recent years, she has overseen the development of robust online strategies, including the Better Care Playbook, a resource center for implementing CDC’s 6|18 Initiative, and the Trauma-Informed Care Implementation Resource Center.
Previously, Lorie was the marketing communications specialist and publications director at Pennsylvania Hospital in Philadelphia. In that role, she oversaw referral marketing and communications strategies for obstetrical, neurological, specialty surgical, and primary care services. She served as editor of a magazine aimed at health care consumers, produced the hospital’s annual report, and oversaw direct marketing efforts for a 520-bed urban acute care facility. Prior to entering the health care field, she held communications positions within the University of Pennsylvania’s Office of University Relations.
Lorie has a bachelor’s degree in American history from the University of Pennsylvania.
In her spare time, Lorie is likely either on her bike, in her garden, in the kitchen concocting something from the latest CSA share, or deep in a good book. She is an avid hiker and, above all, enjoys time with family.