Vice President, Communications
Lorie Martin, vice president of communications at the Center for Health Care Strategies (CHCS), leads national outreach efforts to promote best practices for improving the quality and cost-effectiveness of Medicaid services in states across the country. Through more than 20-plus years’ experience guiding strategic health policy focused communications, Ms. Martin has deep expertise tailoring policy and operational messages, and devising dissemination strategies to effectively reach relevant state and federal agencies, health plans, providers, and community-based organizations.
Under Ms. Martin’s oversight, CHCS has earned a reputation for clear and targeted dissemination, including a broad range of highly regarded policy briefs, resource papers, technical assistance tools, case studies, toolkits, and blog outreach. She has extensive experience in online communications strategies, including website design and content development; social media engagement; electronic outreach campaigns; and an ongoing national webinar series on Medicaid payment and delivery reform innovations. Over the past few years, she has overseen the development of robust online strategies, including the Integrated Care Resource Center for CMS, A Resource Center for Implementing CDC’s 6|18 Initiative, the Trauma-Informed Care Implementation Resource Center, and the Playbook for Complex Care.
Previously, Ms. Martin was the marketing communications specialist and publications director at Pennsylvania Hospital in Philadelphia. In that role, she oversaw referral marketing and communications strategies for obstetrical, neurological, specialty surgical, and primary care services. She served as editor of a magazine aimed at health care consumers, produced the hospital’s annual report, and oversaw direct marketing efforts for a 520-bed urban acute care facility. Prior to entering the health care field, she held communications positions within the University of Pennsylvania’s Office of University Relations.
Ms. Martin has a bachelor’s degree in American history from the University of Pennsylvania.
ProfileDriving a Cross-Agency Focus on Equity and Access: Indiana’s Office of Healthy Opportunities December 2018
ReportToward 2014: Perspectives on Shaping Medicaid’s Future May 2013
BriefEight Key Lessons for Managing Care in Medicaid in 2011 and Beyond May 2011
BriefFaces of Medicaid: Clarifying Multimorbidity Patterns to Improve Targeting and Delivery of Clinical Services for Medicaid Populations December 2010
BriefMedicaid Best Buys: Improving Care Management for High-Need, High-Cost Beneficiaries March 2008