Associate Director, Digital Content and Strategy
Michael Canonico is the associate director of digital content and strategy at the Center for Health Care Strategies (CHCS). In this role, Mr. Canonico directs website development, oversees publication and content production, and leads creative design.
Previously, Mr. Canonico was a product marketing director at ActiveHealth Management (an Aetna subsidiary) where he led business-to-business and consumer marketing strategy for ActiveHealth’s portfolio of population health solutions, including clinical decision support, disease management, and wellness coaching, among others. Mr. Canonico was also a product communications manager at Optum (a UnitedHealth Group subsidiary), where he led client and consumer communications for Optum’s suite of digital population health solutions, including the company’s health assessment, online coaching, and incentives platforms.
Mr. Canonico holds a bachelor’s degree in sociology from Ramapo College of New Jersey.